分享經(jīng)濟(jì)下在線短租商業(yè)模式畫布創(chuàng)新研究——基于小豬短租商業(yè)模式與途家短租比較分析

摘要： 隨著互聯(lián)網(wǎng)的發(fā)展,分享經(jīng)濟(jì)在線短租企業(yè)具有巨大的發(fā)展?jié)摿εc價(jià)值。Osterwalder提出的商業(yè)模式畫布模型,是系統(tǒng)的商業(yè)模式分析工具。本文基于Osterwalder的商業(yè)模式畫布九要素模型,選取小豬短租為研究對(duì)象,分析小豬短租商業(yè)模式的構(gòu)成要素,對(duì)其提出畫布模型的創(chuàng)新研究。首先,闡述了分享經(jīng)濟(jì)下在線短租商業(yè)模式的發(fā)展現(xiàn)狀。其次,對(duì)分享經(jīng)濟(jì)下小豬短租商業(yè)模式畫布模型創(chuàng)新性進(jìn)行了研究,分別從價(jià)值主張、客戶關(guān)系、分銷渠道、盈利模式等商業(yè)模式的不同畫布要素方面作出具體論述。最后,從滿足客戶多元化需求、完善客戶關(guān)系、拓展分銷渠道及盈利模式等方面為我國在線短租企業(yè)的商業(yè)模式創(chuàng)新提供參考借鑒。
With the development of the Internet, sharing economic online short-term rental enterprises has great potential and value. Osterwalder's business model canvas model is a systematic business model analysis tool. Based on the nine-element model of Osterwalder's business model canvas, this paper selects the short-term rent of pigs as the research object, analyzes the components of the short-haul business model of piglets, and proposes innovative research on the canvas model. First of all, it expounds the development status of the online short-term business model under the sharing economy. Secondly, the author studies the innovation of the canvas model of the short-haul business model of the pig economy in the sharing economy, and elaborates on the different canvas elements of the business model such as value proposition, customer relationship, distribution channel and profit model. Finally,it provides reference for the business model innovation of China's online short-term rental enterprises from the aspects of satisfying customers' diversified needs, perfecting customer relationships, expanding distribution channels and profit models.